With the rise in consumer demands for sustainable spirits, Waitrose have found the perfect fit for its customers with Neptune Rum Barbados Gold, that combines exceptional quality and ecological credentials. The Rum category continues to grow having recently passed the £1B point challenging whisky, vodka and gin for market share, with little sign of easing off.
Neptune Rum Barbados Gold is lovingly distilled on the sun-kissed slopes of southern Barbados at the Foursquare Distillery and aged in American Bourbon Oak Barrels. Made using sustainable natural ingredients and blended from only the finest 8, 5 and 3-year-old rums to deliver a gloriously smooth drinking experience. Neptune Rum Barbados Gold is completely pure without any artificial colours, flavourings or added sugar. By keeping it natural the delicate flavours and velvety smoothness of the rum is preserved.
"It is a major milestone to have secured a Waitrose national listing for Neptune Rum Barbados Gold. Having been awarded 'The World's Most Awarded Rum of 18/19' with over 70 global awards, I am confident that Neptune's quality will live up to the discerning taste of the Waitrose consumer. Neptune Rum are Ocean Guardians at heart and are committed to raising awareness of the natural beauty of our oceans and funding environmental action projects around the world, this partnership with Waitrose enables us to continue with vital work, for a better tomorrow".
Lewis Bowen, Neptune Rum CEO.
Not only premium but for a great cause. Neptune Rum are Ocean Guardians at heart and are committed to raising awareness of the natural beauty of our oceans and funding environmental action projects around the world providing a great point of difference for consumers to get behind the brand.
About Neptune Rum
Neptune Rum is focussed on creating Exceptional and Iconic rums from the Caribbean.
By combining the finest natural ingredients, centuries-old distillation methods and tropical aging, our rums deliver an exceptional drinking experience. Due to our focus on exceptional quality and natural ingredients, our rums have earned their place amongst the world's greatest rums with over 70 global awards.
Neptune Rums takes its name from Neptune, God of the oceans, and is committed to raising awareness of the natural beauty of our oceans and funding environmental action projects around the world. Neptune Rum is part of Babco UK.
About Babco UK
Founded 1999, Babco UK has been instrumental in brand growth across BWS. Since 2019, the business has grown over 2000% and taken brands from 100 cases to 25,000 cases per annum.
Having curated, created and cultivated numerous drinks brands from nothing to nationwide and worldwide listings. Babco UK is no stranger to the challenges faced when managing and launching drinks brands and products. This knowledge has helped us to navigate a long journey with relationships forged along the way and gain incredible routes to market.